FEEL NEW - DNSW co-operative marketing campaign opportunity
On the 24th of October 2021, Destination NSW launched the FEEL NEW brand campaign. The campaign marks the reopening of the state as we welcome back visitors to the state of NSW. The new state-wide tourism campaign is the first in more than a decade and is designed to deliver growth in visitor nights and spend to rebuild the NSW visitor economy and its resilience.
The FEEL NEW Co-operative Marketing Prospectus (attached) invites Local Government Authorities (LGA’s) to partner with Destination NSW on one or more of their four Co-operative marketing Campaigns.
All campaign activity will be led by Destination NSW and promoted under the FEEL NEW Visitor Brand with Visitnsw.com as the primary call to action. We encourage all North of the Murray tourism businesses to reach out and discuss the opportunities with your North of the Murray Tourism Team.
We appreciate that the current opportunity to partner with Destination NSW on this campaign will increase our reach in one the most competitive markets that tourism has ever seen. The benefits of the FEEL NSW brand campaign will demonstrate a much greater impact than marketing our region independently.
Federation Council is inviting North of the Murray tourism businesses to partner with this opportunity by completing the Expression of Interest form below. Before completing the EOI form, please ensure that you read the attached prospectus.
Click here to view form.