Ball Park Caravan Park Masterplan 2020 Exhibition
Have your say on the Ball Park Caravan Park Masterplan – a multifaceted masterplan project that has been undertaken to provide Council and the community with a framework that will guide opportunity, business planning and modeling in respect to the growth of our region and ensure together we can capitalize on our unique foreshore assets.
In 2019, Integrated Site Design was engaged by Federation Council to produce a master plan for Ball Park Caravan Park that will deliver commercial, environmental and social outcomes to comply with current regulations and encourage increased visitation and economic growth to the region.
This report demonstrates the capacity of Ball Park Caravan Park for redevelopment to provide a facility that caters for a broad market, offering contemporary accommodation and recreational facilities, supported by a business case demonstrating the forecast financial performance of the park.
The Business Development Strategy and Master Plan was developed to consider cost, benefit, risk and timeframes to ensure the park, which operates in a competitive tourist accommodation market, provides facilities to optimise patronage and overall occupancies by attracting significant new business. This requires an understanding of the trends and product demands of the market, and how this might continue to emerge into the future over the life of the business strategy. Implementation of the master plan has been dissected into stages to reflect anticipated cash flows and achieve minimum disruption to guests.
The master plan will also reflect the objectives of a successful caravan park, which include:
- To provide an attractive, accessible and family-friendly park that capitalises on the park’s location;
- To attain a minimum 4.5 TripAdvisor rating;
- To attract a broad range of tourists to the park and increase occupancy rates;
- To optimise the commercial capacity of the park and ensure the park remains financially sustainable in the long term;
- To provide affordable and accessible holiday experiences for all visitors to the park; and
- To create an environmentally sustainable caravan park facility, which conserves the natural environment for future generations.
This strategy will identify the actions required for the development of the business with the aim of enhancing the park’s market presence and commercial outcomes by promoting growth in revenue and profit. The requirement is for a practical and financially sustainable approach to the improvement of the park where investment generates appropriate growth in occupancy and income.
A key component of the development of the master plan for Ball Park Caravan Park will be further completed in close consultation with government agencies, key stakeholders and the general public.
The key government agencies identified are:
- Department of Planning, Industry and Environment, Crown Lands;
- Office of Environment and Heritage;
- Federation Council;
- Tourism NSW/Riverina;
- Roads and Maritime Services; and
- Murray-Darling Basin Authority.
Council is now inviting the wider community, and key stakeholders to provide their feedback on the Masterplan to enable Council and Integrated Site Design to finalise the masterplan and act on its recommendations.
Download the Ball Park Caravan Park Masterplan from the bottom of this page.
Have your say and be a part of the strategic growth of Corowa’s future
Residents and interested stakeholders are invited to provide a written submission on the Ball Park Caravan Park and Corowa Foreshore Structure Masterplans by either completing the online submission below or by mailing your submission to: General Manager, Federation Council, PO BOX 77, Corowa, NSW, 2646, or via email at email@example.com
Click here to view form.