Tourism Organisations

Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Find out more from Tourism Australia's Corporate website

Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

The role of DNSW is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

Find out more from Destination NSW Corporate website for features, latest industry news, resources for industry and media releases. Visitors seeking travel information should go to the consumer sites visitnsw.com or sydney.com.

Murray Regional Tourism

Murray Regional Tourism (MRT) unites the Murray region's tourism industry, ensuring memorable and complementary visitor experiences throughout this beautiful river destination.

Providing an overarching tourism strategy, a clear developmental direction, focused product development and support for infrastructure, MRT has set about bringing to fruition its goals of making the Murray a must-visit destination for local and international visitors alike.

Through energetic and cohesive leadership, MRT helps provide member councils and the region's tourism industry with improvements in the supply and quality of tourism experiences and an increased awareness of destinations, products, experiences and events that occur within the region.

MRT was established in November 2010 in partnership with Destination NSWVisit Victoria and local government councils in the Murray. Since the NSW Government local council amalgamations there are now 13 local government councils in the Murray region.

MRT is a company limited by guarantee which is driven by a highly skilled board who collectively bring a wealth of experience and skills to the organisation.

The MRT responsible area is highlighted on the map below.

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Visit the Murray Regional Tourism Corporate Website for features, latest industry news, resources for industry and media releases. Visitors seeking travel information should go to the consumer site Visit The Murray

Destination Riverina Murray

Destination Riverina Murray is one of six Destination Networks established in 2017 to increase visitation and contribute towards achieving the NSW Government’s overnight visitor expenditure goal for 2020. The operations of the Destination Networks are funded by the NSW government through Destination NSW, the government’s lead agency for tourism and major events.

The Riverina Murray region encompasses 149,000 square kilometres, 22 local government areas, 16 National Parks and is home to over 275,000 people. The region is one of the most diverse in NSW and includes the sub-regions of Outback Riverina, Central Murray, Albury-Hume, Snowy Valleys, Eastern Riverina, and Western Riverina.

Destination Riverina Murray is the destination manager and facilitates visitor economy growth through effective representation and coordination of the region’s tourism industry. Key responsibilities include:

  • Develop and implement the region’s Destination Management Plan.
  • Represent the region’s interests to Destination NSW and the NSW Government.
  • Work with Destination NSW on a range of initiatives including marketing and industry development.
  • Collaborate with tourism organisations, committees and Local Government tourism teams.
  • Provide assistance to strengthen applications for funding of events or tourism projects.
  • Deliver education and training initiatives.
  • Undertake tourism research and market analysis to inform product development and investment attraction.
  • Advocate for the region’s tourism industry.
  • Assist with acquiring new business events and conferences.

Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with Destination New South Wales, Murray Regional Tourism, Thrive Riverina, Local Governments, National Parks and Wildlife Service and industry stakeholders to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region. 

Visit the Destination Riverina Murray Website for features, latest industry news, resources for industry and media releases.  

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