Council progresses new tourism branding and strategy development

Published on 09 June 2020


Council continues to make great progress in respect to the development of its new tourism branding, and five year marketing strategy.

The purpose of the development of a new tourism branding is to create a identity for the Federation Council Local Government Area as a desirable tourism destination to enable Council, tourism and business operators to successfully position our region for growth, which in turn will provide further economic benefits to our region.

Complimentary to this work, is the development of five year marketing strategy and implementation plan.

The marketing strategy serves as an internal tool to be used by Federation Council, local businesses and key stakeholders to align strategies and provide a framework to cost-effectively and efficiently promote our region in order to strengthen demand and grow the visitor economy of our LGA.

Federation Council Mayor Pat Bourke said Council is looking forward to working with key stakeholders to develop the destination marketing strategy, after successful collaboration in creating the new tourism brand. 

“The unique attributes and experiences of our region should be clear to our visitors and residents, so that we all know exactly what we want to be known for, and what we can do to work together to create a strategic set of perceptions and experiences,” Mayor Bourke said. 

“Federation Council can then take and grow its share of the surrounding visitor economy, by becoming a magnetically attractive destination in its own right. Significant benefits will also flow to our community through vibrant places that improve well-being and are attractive to new businesses and residents; create employment opportunities and investment in new infrastructure and facilities for the enjoyment of all. To deliver this work, Council has committed to stakeholder engagement, industry collaboration, strategic decision making, prioritizing experience developments, and improving the quality of the visitor experience.”

The next stage of this project involves the undertaking of a stakeholder survey to build research and understand market challenges, as well as share ideas on how we can capitalize on our unique assets and experiences within the region moving forward. 

Council is inviting local tourism and business operators to complete short survey which will help inform the  direction and content of the destination marketing strategy throughout its development and implementation.

The survey opens on Monday June 9 and closes at 5pm, on Monday 22 June. 

Complete the survey.

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